Google My Business (GMB) profile setup and optimisation for the increased exposure to potential customers on Google search and more leads.
Why would I need a GMB Profile?
According to Google, more people are searching for your business with a mobile device – like a smartphone or tablet – than they are on a computer. More than half of website traffic is stemming from mobile devices. And for those searching on their phones? Thirty percent of their searches were related to their location.
Why outsource GMB Optimization?
Sure, you can optimize and manage your own GMB listing and it won’t cost you a cent. Except of course for the hours spent learning how, keeping up to date with Google’s changes and then actually doing the work every week. We offer GMB creation and optimisation as an ongoing managed service that saves you time, helps you avoid the pitfalls and ultimately generates new income. Why ongoing? Google expires GMB Update Posts after 7 days while Event Posts and Offer Posts have a start and end date so GMB Optimisation is not a set and forget. Furthermore Google Reviews are a critical component of your GMB Ranking and that means answering every review as soon as possible after it is posted. In short, it takes an investment in time (your or ours) to stay in the 3 Pack
What is Google My Business?
GMB is a free business listing service provided by Google. With it, you’ll get a business profile that helps you connect to customers in local search through Google Search and Google Maps, even if you don’t have a website online.
Once you have claimed your business listing, customers will be able to connect with you by phone, messaging, or through customer reviews. Ultimately, if you don’t claim your Google My Business listing, you’re sending your potential customers straight to your competition.
How does GMB listing work?
A large portion of local Google search results are now dominated by map listings. If you’re a local business, the GMB platform is a crucial part of your marketing strategy. If you are not optimizing your GMB listing, you are leaving leads lost in space instead of sending them to your docking station: aka your business. If you’re a small business owner, you may already have a GMB profile. And if you don’t, you’re one step ahead, but business owners still need a verified Google My Business account for that profile to be able to manage it.
Whenever someone searches for something near them, relevant local businesses will display in the search results, and across the ads on the page. If you’ve ever seen the “map pack” or three local results on a map in a search, you’re familiar with GMB. The issue is, that just like you are battling competitors in the search query, you’re battling them for the spots in the Google local pack, too. And there’s where GMB optimization services come into play. Local SEO is a tough game, and you need to focus on what you know best: running your business.
GMB Service offering
Google My Business Verification
We’ll help you complete Google’s verification process to ensure you’re the business owner, including what to do when you receive your verification postcard. While many verify through mail, you may also verify by phone, email, or Google Search Console.
Google My Business Profile Optimization
Just like a business website has to go through SEO to rank well within Google, your GMB listing will need some work. Our team will take your business information, contact information, and more to help you compete.
Business Review Monitoring
Google reviews impact your SEO, too. If you have positive reviews, that tells Google you’re trustworthy! Our team will monitor and respond to all business reviews you get on GMB and help you generate more positive feedback from happy customers.
Identity & Fight Spam Listings
If you notice things like fake listings or reviews for your business, it’s most likely spam. Some spam can hide itself better than others, so our team can help identify the fakes and have them removed.
Geo-Tagged Images & Video
At HypeKNDY, we will help you geotag all your images and videos. We’ll make sure your video and photos’ data is optimized before you upload to Google My Business. This way, even your images and videos can help find your local community.
Local Business Listing Management
Our team will ensure that your local business listings are up-to-date and accurate. Duplicate listings? We take care of that, too, so it is easier for your customers to find your business.
Social Profiles & Branded Links
You can highlight your business’ social media profiles on your GMB page. It simplifies the verification process. Need help managing your business’ social media profiles, too? Check out our social media marketing service.
Save 10%
GMB Local SEO Starter plan
- GMB Verification
- GMB Profile Completion & Optimization
- Geotagged Images & Video
- Local Citations
- Weekly Reviews
- Reputation management
GMB Local SEO Expert plan
- Everything in starter plan
- Review Monitoring
- Identify & Fight Spam Listings
- 3 Weekly Optimized GMB Posts
- Weekly Photo Updates
- Local Rank Tracking
- Social Profiles & Branded Links
GMB Local SEO Starter plan
- GMB Verification
- GMB Profile Completion & Optimization
- Geotagged Images & Video
- Local Citations
- Call Tracking
- Leads Dashboard
- 24/7 Support
GMB Local SEO Expert plan
INCLUDES: All services in the Local SEO Lift Off Plan, plus:
- Local SEO Boost Review
- Monitoring Identify & Fight Spam Listings
- 3 Weekly Optimized GMB Posts
- Weekly Photo Updates
- Local Rank Tracking
- Social Profiles & Branded Links
Frequently asked questions
Is there a fee for Google My Business?
Google My Business is a completely free tool to use! While you can pay money for Google Ads to rank higher and show up in sponsored searches, it is optional. Setting up a Google My Business account is free, as are all of its related features like Google Maps.
How do I optimize my GMB listing?
To optimize your Google My Business listing, it’s important to claim your profile and completely fill it out. This includes your business name, business description, phone number, and information about what products and services you offer.
Your name, address, and phone number (NAP) consistency is a great way to start. We also recommend keeping things like your logo, cover photo, and business category consistent across social media platforms.
Once your profile is filled in, posting weekly and responding to reviews helps you maintain optimization. It’s important to stay active and up-to-date to drive organic traffic.
What is GMB posting?
Google My Business posting functions similarly to other social media profiles. You can post status updates and share photos or videos with your customers or followers. There are five categories of Google posts:
- What’s New: This category is for sharing business updates, website pages or blog posts, and customer reviews.
- Offers: This category is for promoting any current sales, discounts, or other offers.
- Welcome Offer: When people follow your business in the Google Maps app, they’ll receive exclusive offers. This is to convert followers into new customers.
- Products: Have a new product or service you want to show off? Highlight them with the Products category! You can also include pricing in these posts.
Events: If you’re hosting an in-person or virtual event, you can promote it with the Events category on your GMB page.
Does Google My Business help SEO?
Google My Business helps local SEO! Google My Business optimization gives you a better chance at ranking higher in local search results – in fact, this is a crucial ranking factor. If you make it into the local 3-pack, say hello to an increase in organic traffic that can boost your website rank.
How do I use Google My Business to boost my content and SEO?
According to Google, the local search results are based on relevance, distance, and prominence. Having a fully accurate and optimized Google My Business listing can help boost your relevance by matching searcher intent.
Plus, posting regularly to your GMB listing can help boost your brand awareness, which can improve your prominence. At Hype KNDY, we strategize the best way for your business to leverage GMB and boost your SEO.
